Protecting Your Brand
Helping our clients protect their branding with trademark registration, application, prosecution and management is a significant part of our practice. Some businesses spend tens of thousands of dollars per year promoting their valuable branding, but spend little to nothing formally registering their trademark rights. The pitfalls of a promotion-only strategy are often not apparent in the short term, but become readily as soon as a branding conflict arises. Registration of a company’s trademarks and service marks at the federal level can add significantly to the strength and enforceability of a company’s trademark rights. If you’re not convinced as to the value of trademark registration, this article will likely be helpful.
Included below are links to examples of federal trademark and service mark registrations that The Emanuelson Firm has managed on behalf of the Firm’s clients:
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- Federal Trademark Registration No. 5,590,500
- Federal Trademark Registration No. 4,956,539
- Federal Trademark Registration No. 4,956,538
- Federal Trademark Registration No. 5,281,567
- Federal Trademark Registration No. 5,281,568
- Federal Trademark Registration No. 4,956,536
- Federal Trademark Registration No. 4,956,535
- Federal Trademark Registration No. 4,906,354
- Federal Trademark Registration No. 5,059,987
- Federal Trademark Registration No. 5,860,424
- Federal Trademark Registration No. 5,605,464
- Federal Trademark Registration No. 5,584,988
- Federal Trademark Registration No. 3,116,542
- Federal Trademark Registration No. 3,052,105
The following are examples of pending Federal Trademark Registration Applications that have been applied for and/or prosecuted by The Emanuelson Firm on behalf of the Firm’s clients:
An application for federal trademark or service mark registration can be filed based on current usage or a good faith intent to use the mark in the future. Please contact us if we can help you with securing, expanding and maintaining your valuable trademark and service mark rights.